The Row Size Numbers Decoded: Margaux 10, 12, 15 and Beyond
Most luxury houses label their sizes with adjectives. You are offered a Mini, a Small, a Medium and, when the house is feeling expansive, a Jumbo, and not one of those words promises a figure you can measure. The Row takes a quietly different route across a large part of its line, and noticing it makes the whole catalogue simpler to navigate. Whatever number turns up in a model name is the bag’s width in inches. Margaux 10 measures ten inches across. Margaux 12 measures twelve. That single fact does more practical work than any amount of styling copy, and it is the spine of this explainer.
The convention reaches well beyond the flagship. It takes in Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. The decimals give it away, because nobody writes 15.75 unless the figure is intended literally. Below: how far the rule goes, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.
The rule, stated plainly
Take the number in the name, append the word inches, and you have the width of the bag. That is the system in full, applied consistently enough across the numbered families that it makes sense to treat as a rule rather than a coincidence. It is refreshingly honest labelling, since it closes the gap between what a size sounds like and what it measures. One house’s Small can outsize another house’s Medium, but ten inches is ten inches anywhere. For anyone measuring The Row bags against something already in the wardrobe, it turns the comparison into arithmetic rather than approximation. It also explains how the brand can run four sizes of a single the row bags suede tote bags silhouette without creating confusion.
| Bag | Size number read as width | Published measurements (W x H x D) |
|---|---|---|
| Soft Margaux 10 | 10 in | 10 x 7 x 7.5 in |
| Soft Margaux 12 | 12 in | 12 x 9 x 7.5 in |
| Soft Margaux 15 | 15 in | Width taken from the name; no measurements listed |
| Margaux Shoulder 12 | 12 in as named | 14.75 x 9 x 5 in, the one exception to the rule |
| Margaux 17 | 17 in | About 17 x 12 x 9 in |
| India 10.00 | 10 in | Not listed officially |
| India 12.00 | 12 in | Not listed officially |
| India 15.75 | 15.75 in | Not listed officially |
| Agnes 12 | 12 in | Width by name only |
| Agnes 15 | 15 in | Width by name only |
| Marlo 12 | 12 in | Only the width, taken from the name |
| Marlo 14 | 14 in | Width from the name; nothing further listed |
| Sofia 8.75 | 8.75 in | Archive model; not listed officially |
| Sofia 10 | 10 in | Archive model; not listed officially |
What the number leaves out
One dimension of three is width, and the remaining two do not follow it in any predictable way. Set the two Soft Margaux sizes with official figures behind them side by side: the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. The depth stays identical at 7.5 inches, so the bigger bag is no proportional enlargement of the smaller one. Height is what shifts, by two inches, and width moves with it by the same. What that means in use is that a size up brings a taller opening and more length rather than extra depth. Anyone assuming the 12 will swallow twice as much as the 10 will find the difference slighter than the numbers imply.
Handle drop holds steady too, at five inches on both Soft Margaux sizes, one more detail the model number leaves unsaid. Five inches is a hand-carry or crook-of-the-elbow drop rather than a shoulder one, and both sizes ship with a removable shoulder strap to handle the rest. Interior fittings differ as well: the 10 has a single card slot while the 12 adds a second plus a zip pocket. Those details shape how a bag behaves day to day far more than an inch of width ever will. The number places the bag on a scale; the specification is what tells you how it behaves.
The one that bends the rule: the Margaux Shoulder 12
A single current model breaks the pattern, and it deserves to be said out loud rather than quietly. The Margaux Shoulder 12 carries a twelve in its name, but the brand gives its dimensions as 14.75 x 9 x 5 in. Because the width in the name and the width in the specification disagree, the number is doing the job of a family size rather than a literal outside measurement on this one. That fits what the silhouette actually does, because it is a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a plain scaling-up of the tote. Generalise the lesson, then, and use the number as a starting point before confirming against published dimensions and committing. Where a listing carries no dimensions at all, read the number as a signal rather than a measurement.
What those widths actually hold
Translating inches into daily use is the step most guides skip. A bag under ten inches wide is a phone, cardholder, keys and lipstick proposition, which is the domain of the Sofia 8.75 and of the small clutches. Ten inches is the classic small day bag, room enough for a compact wallet, a phone, sunglasses and a slim pouch without distortion. Twelve inches is where a bag starts absorbing a paperback, a small notebook, a folded scarf and a full-size wallet together. Fourteen to fifteen inches is a working width, where documents and a tablet stop needing to be forced. Seventeen inches, as on the Margaux 17, is a weekend and travel size rather than an everyday one.
- 8.75 to 10 in: evening use, errands and any occasion where you want the bag to vanish.
- 12 in: the most versatile width in the line and the one most buyers settle on.
- 14 to 15 in: working days, commuting and the days you end up carrying other people’s things too.
- 17 in: travel and overnight trips, where the soft structure is a feature rather than a compromise.
Price climbs with width, but material moves faster
Price follows size, but not as closely as you would expect. Using observed 2026 market prices, the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, so two inches of width costs about $700. Marlo 12 is observed at $3,600 and $4,900 depending on the version, and Marlo 14 at $5,300, a far bigger step for the same two inches. Material moves in bigger jumps than size does, since India 10.00 is $3,850 in leather against $5,370 in suede, and Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. Agnes 12 sits at $4,400, so the leather Agnes 15 costs only $600 more for three additional inches. If you are optimising spend, choosing the material is the bigger financial decision, and choosing the width is the bigger practical one.
The bags that carry no size number
A good deal of the line sits outside this system, and mixing the two conventions is where the trouble starts. Words rather than inches govern the Park Tote family, which runs Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. The 90’s Bag, the Half Moon and the Bourse Clutch are small bags named without a size marker of any kind. For those the dimensions are the only guide, so the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, while the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is best treated as approximate. Archive models follow no rule either, with the Camden measuring roughly 9 x 12.5 x 5.25 in despite having no number. The N/S and E/W prefixes are orientation markers, commonly read as north-south for taller shapes and east-west for wider ones.
From inches to a decision
A literal sizing system earns its keep because you can test it before you buy. Measure a bag you already own and like, then compare its width to the number in the model name you have in mind. Repeat it for the widest thing you carry routinely, whether a laptop, a folder or a water bottle, then add an inch of tolerance for soft construction. Remember that these are unstructured shapes in most cases, so a bag will look smaller when empty and fuller in use than any flat measurement suggests. When you are between sizes on a soft silhouette, the smaller one tends to look better and the larger one tends to do the job better. That trade-off, not the number itself, is the actual choice in front of you when you buy row handbags in a numbered family.
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